Session 2 - Internet Marketing

We discussed the differences between Internet Marketing (online) and traditional marketing (offline). We also discussed the need to integrate Internet and traditional marketing efforts.

Here are some Internet Marketing methods shown in class:

• Search Engine Marketing
• Ikeafans - blog from Ikea Customer
• Canon - blogs from Canon customers
  
• Direct2Dell - corporate blog
• IGoogle - a customized portal page where you can subscribe to RSS feeds and add widgets
• RSS Feeds from Yahoo - users can subscribe to these feeds to receive latest headlines and updates in their customized portal page, RSS reader or e-mail
• Affiliate Marketing example from Amazon Associates
• Social networking - business pages from Facebook
• Audio and Video Podcasts from RTHK
• NBA online video channel on YouTube
  
• Mashups - map plus photos from Flickrvision
• Mashups - map plus classified ads from HousingMaps